Gravells, the South Wales based motor dealer has opened a new Kia dealership in Hereford, in a COVID-secure manner on Harrow Road.

Founded in 1932, family-owned and operated, Gravells was started by Tom Gravell MBE, with its first dealership opening in Kidwelly, Carmarthenshire. Following this, Gravells has opened several award-winning dealerships serving Narberth, Swansea, Bridgend and Abergavenny and their surrounding areas. Their most recent award saw Gravells Narberth named as an ‘industry leader’ in’s Dealer Top 50 UK list within’s 2020 Automotive Reputation Report Update.

Gravells managing director and third generation owner, Jonathan Gravell, commented: “Kia provides a fantastic range of cars that will ensure we at Gravells Kia Hereford have the right car for our customer needs – stretching from Kia’s smallest car the Picanto to its largest, the all-new Sorento seven-seat SUV. We couldn’t be more excited to introduce Gravells’ exceptional customer service record to our new Hereford customers.”

Gravells Kia Hereford will provide customers with the latest range of appealing Kia offers. These span the entire Kia line-up and range from the ‘G0% Hybrid’ event to the Kia Plug-in Hybrid (PHEV) Grant of £2,500 off the purchase price of PHEV variants of the Niro, XCeed, Ceed Sportswagon, and the all-new award-winning Sorento.

As if there needed to be any more reasons to choose a Kia as your next car, the entire Kia range benefits from an industry-leading seven-year/100,000 mile warranty as standard – which even includes the battery pack on electrified models – offering significant peace-of-mind for customers.

Although ‘opening’ during the current pandemic, the dealership’s showroom will remain closed in accordance with the latest rules, but will be available to new and existing Kia customers via our booking form for booking COVID-secure essential services, MOTs, after sales service and to order new and Approved Used Kia cars. Alternatively, customers can call or email the team on 01432 513700/,

The dealership, located at 11 Harrow Road, HR4 0EH is undergoing a full makeover, complete with Gravells Kia signage.

Added: 11 March 2021