Gravells Drives Into 2025 as Official Vehicle Partner for Frontrunner Events

Gravells gears up for another year as the official vehicle partner of Frontrunner Events, a Swansea based race events company responsible for the Llanelli 10K and Half Marathon, the Great Welsh and more.
13 February 2025

Gravells Kia | Proud Vehicle Sponsor of Frontrunner Events 2025
Frontrunner Events x Gravells Kia

As we gear up for the first race of 2025, we're thrilled to continue our partnership with fellow Welsh business, Frontrunner Events, as their official vehicle partner for another year!

Runners Get Set To #Runelli

The countdown is on, and excitement is building as runners of all abilities prepare to take on the highly anticipated 2025 Tata Steel Llanelli Half Marathon & 10K on Sunday. As one of the first major road races of the year, months of preparation have gone into making this event a spectacular season opener. And what better way to add to the buzz than by showcasing some of our latest, top-of-the-range Kia models in the heart of the race village?

Our team will be on-site, not only supporting and cheering on the runners, but also proudly displaying some of our most sought-after and electrifying vehicles, including the ever-popular Sportage and Picanto, as well as our cutting-edge EV range—featuring the EV9, EV6, and the brand-new Kia EV3.

Llanelli 10K and Half
The Llanelli 10k and Half Marathon (2024)
Gravells Team at the Frontrunner Llanelli 10K and Half (2024)
Gravells Team at the Frontrunner Llanelli 10K and Half (2024)
Gravells Kia | Proud Sponsor of Llanelli 10k and Half 2025
The Gravells Kia EV9 leading the 2024 runners

Taking place on Sunday, 16th February, the race starts and finishes at Festival Fields, promising a fast, scenic, and rewarding experience that keeps athletes coming back year after year. Now in its second edition, the 10K race has added even more appeal, welcoming everyone from first-time racers to seasoned competitors. Leading the pack on race day, our incredible new Kia EV3 will kick off the races with a bang at 9am sharp, leading the runners for the first 3 miles and setting the pace for an unforgettable event.

Tash Smith, Managing Director of Frontrunner Events, shared her excitement:

"As our first event of the year, it’s always an incredible feeling to return to what we love most – race day! Just like training for a marathon, all our preparation takes place throughout the year so organising an event like this is a year-round effort, and the big day is truly a celebration of our runners, volunteers, and our hardworking crew. We can’t wait to welcome everyone to #RunElli and I’d like to extend our thanks to all the sponsors for supporting us to deliver what we hope will be a successful event for all!”."

The partnership with Frontrunner Events allows us to give back to the community in a way that supports local events and promotes healthy lifestyles. Speaking on the start of the 3 year collaboration last year, our Managing Director, Jonathan Gravell said:

“We are thrilled to be partnering with Frontrunner Events. Like us, they are a family-run business that is focussed on providing the best experience for all. Aligning the Gravells brand to these major events for the region will not only strengthen our presence but reinforce our what Gravells is all about in an exciting way. I look forward to joining forces with the team and taking part in what I expect will be an exciting event for all.”

A keen runner himself, Jonathan Gravell encourages his teams throughout South Wales & Hereford to take part in running events and Gravells also have their very own running team! Our Gravells runners are currently gearing up for this year’s friendly Corporate Challenge, where they’ll be competing alongside teams from other local businesses, including Actif Carmarthenshire and Tata Steel—all battling it out for the top spot. With a mix of camaraderie and competition, who will come out on top? We can’t wait to find out!

David Martin-Jewell, Frontrunner Events also spoke on the partnership last year:

  “We are very excited to be welcoming Gravells as our official vehicle partner for the next 3 years. Our event portfolio has grown over the last decade, which has strengthened our position as Wales’ largest family-run mass participation race organisers. So, to be developing this long-term partnership with Gravells is fantastic and demonstrates their commitment to the sport of running and promoting healthy active lives.” 

We’re also excited to be the official vehicle sponsor for the Great Welsh Marathon at Pembrey Country Park on 16th March and the Swansea Half Marathon & City 5 Miler on 8th June— we'll see you at the finish line!

For more information on race day or be first line to register for 2026 go to: www.llanellihalf.co.uk or https://www.frontrunnerevents.co.uk/events.php