Gravells Kia, a leading automotive dealer in the UK, is proud to announce the grand opening of its newly refitted Kia dealership in Hereford.
Hereford’s recently elected new Mayor, Jacqui Carwardine, officiated the opening event by cutting the ceremonial ribbon. Gravells Kia customer, Major General Arthur Denaro was our special guest speaker. General Denaro is a Trustee of The Prince's Trust and is an extra equerry to King Charles III, following a lengthy and highly decorated career in the military.
Also in attendance were Paul Philpott, President and CEO of Kia UK Limited, and Jonathan Gravell, third-generation family business owner and Managing Director of Gravells dealerships.
The new dealership in Hereford offers customers the opportunity to test drive and purchase the latest award-winning models from Kia. Customers can also take advantage of the dealership's state-of-the-art service centre and certified technicians for all their vehicle maintenance needs. The dealership was recently named ‘Best in Class’ by Reputation, following analysis of thousands of customer feedback on automotive brands and dealerships across Europe.
“We are excited to bring our high-quality service and expertise to the Hereford area," said Stephan Fourie, General Manager of Gravells Hereford. ''We are dedicated to providing the best possible experience for our customers, and we look forward to building lasting relationships in the community.”
A fresh new look
The newly refitted showroom follows comprehensive interior and exterior updates in-line with Kia’s latest brand evolution and style.
Alongside the fresh new look, Gravells Kia Hereford has received notable updates including a service area extension that adds five service bays to provide eight in total.
Kia’s new brand identity was introduced at the start of 2021, featuring a new logo that reflects its position as a leader in electrification. Opening just a few months later, Gravells Kia Hereford missed out on a grand opening event, due to the global pandemic at the time. This forthcoming event serves as the official showroom opening.
As a part of Kia’s rebranding, the ‘Kia Store’ was designed to revolutionise the look and feel of dealerships to embrace a bold, warm and natural feeling. This comprises two clear zones within the dealership: a customer zone with warm wood accents and comfy seating areas, and a display zone showcasing Kia’s latest models in a muted cool environment. These two main areas are separated by a striking red lighting feature that runs the length of the showroom floor, to visually separate the zones.
Kia’s cutting-edge digital configurator tool, ‘Showcase’ has also been installed at the showroom. This interactive system offers customers the opportunity to take an in-depth tour of any Kia model and demonstrate the different grades and colours available. Using a large touchscreen, customers can rotate the car to view it from any angle, open the doors to look inside and even add key accessories. In addition, Showcase can act as a video library to help introduce and explain some of the more detailed in-vehicle technologies, including Kia’s electrified powertrains.
Customers are invited to see the new showroom for themselves by visiting Gravells Kia Hereford at 11 Harrow Road, Hereford, HR4 0EH.