Renault has launched a new brand campaign that challenges you to rethink the role the car can play in your life.
Called ‘renault. rethink’, the campaign focuses on the game-changing design, connectivity, safety tech and engineering that sets Renault apart from rivals, from eye-catching looks through to the seamless integration of Google in its cars and the latest advances in its E-Tech powertrain technology.
The creative executions – each designed to be bold and colourful to convey Renault’s confidence three years into the radical Renaulution plan instigated by CEO, Luca de Meo to reinvent the firm as a next-gen automotive company – feature the Renault 5 100% electric Prototype, Renault Scenic E-Tech 100% electric and Renault Megane E-Tech 100% electric.
The trio of cutting-edge E-Tech electric vehicles are each shown alongside creative lines that highlight key features that reassert Renault’s position as a leading player in an increasingly future-facing, tech-led market.
“Our vehicles and our brand have evolved so far, in such a short space of time, that we are asking car buyers to rethink how they perceive us and how our latest cars can fit into their future-facing lives,” said Guillaume Sicard, Country Head UK & Managing Director Renault Brand UK. “We live in a rapidly evolving world, and Renault’s transformation in recent years means it is perfectly placed to meet the changing needs of modern motorists.”